Lead
The call was late, or never made
260+
gyms we run every day
More leads = more membersMYTH
A gym doesn't run on leads. It runs on experience.
Members who renew on their own. Trainers who stay. Collection that rises at least 30% in 90 days*. And you, out from behind the front desk.
Book a free gym audit
₹35,000 + GST / month · WTF Go free
HOW THE STAFF TALKGREETINGHOSPITALITYA CALL TO EVERY LEAD — THE SAME DAYHOW MANY ARE TRAINEDTRAINING QUALITYTRAINING STYLECARE FOR THE MEMBERFACILITYMACHINESEQUIPMENTREPAIRWARRANTYMAINTENANCECLEANLINESSAIR CONDITIONINGPOWER & BACKUPWALLSWASHROOMSSMELLTHE MEMBER'S RESULTSBODY COMPOSITION (BCA)BMIPROGRESS CHECK-INSDAY-1 ONBOARDINGTHE FIRST 30 DAYSCUSTOMER JOURNEYCUSTOMER LOVERETENTIONRENEWALSANNUAL PLANSPROCESSSOPSTECHNOLOGYKPIS EVERY WEEK, P&L EVERY MONTHLOCAL SEARCHPAID SOCIALREFERRAL
A lead came in. Where did the member go?
Walk-in
Nobody greeted them at reception
Trial
The trainer didn't pay attention, a machine was broken
Join
Washroom, smell, AC — they lost heart in the first week
Renew
No results showed, and nobody reminded them
A lead is only the door. A member joins — and renews — when everything inside is right: the greeting, the trainer, the machines, the washroom, the AC, the results. That is what we run every day.
What a member sees. We run all of it.
This is the checklist a member decides on — whether to join, to stay, to renew. Leads are at the bottom. On purpose.
The member's inspection sheet
The first 10 seconds
WE RUN THIS- How the staff talk
- Greeting
- Hospitality
- A call to every lead — the same day
We run itFront-desk SOP, calling scripts, WTF Academy training
How this runsTrainers & coaches
WE RUN THIS- How many are trained
- Training quality
- Training style
- Care for the member
We run it800 trainers on the WTF payroll; replacement in 7 days
Fithouse: Trainer churn 100% → 20%
How this runsFloor & machines
WE RUN THIS- Facility
- Machines
- Equipment
- Repair
- Warranty
- Maintenance
We run itMaintenance calendar, repair log, breakdown SOP
How this runsAir, water, cleaning
WE RUN THIS- Cleanliness
- Air conditioning
- Power & backup
- Walls
- Washrooms
- Smell
We run itDaily hygiene checklist, CCTV audit
How this runsTransformation
WE RUN THIS- The member's results
- Body composition (BCA)
- BMI
- Progress check-ins
We run itEvery member's progress on the member app
How this runsJourney & love
WE RUN THIS- Day-1 onboarding
- The first 30 days
- Customer journey
- Customer love
We run itA written journey from joining to renewal
How this runsRetention & renewals
WE RUN THIS- Retention
- Renewals
- Annual plans
System & numbers
WE RUN THIS- Process
- SOPs
- Technology
- KPIs every week, P&L every month
We run itWTF Go free + written SOPs
How this runsLeads — only the door
WE RUN THIS- Local search
- Paid social
- Referral
We run itWTF Amplify + WTF Digi, cost per lead reviewed weekly
How this runs
A gym that runs on experience.
Day 90
Foundation
SOPs live, CRM running, staff trained, renewal calendar on.
Day 180
Numbers moving
Retention above 70%, PT attached, marketing tracked weekly.
Day 365
Profit repeating
Annual plans as the hero, owner out of the front desk.
Your gym, 12 months from now
- Fithouse
A real gym. Real numbers.
₹70K → ₹2.4L/month
- Owner
- Ramesh · Fithouse, Nagpur
- Time
- 90 days
- Annual share 8% → 35%
- Trainer churn 100% → 20%
- Renewals 45% → 82%
Three gyms. Three turnarounds.
Real owners, real cities, real numbers — the full account of every file is on the results page.
- Fithouse
Ramesh · Nagpur
TURNED AROUND
90 days₹70K → ₹2.4L/month
- Annual share 8% → 35%
- Trainer churn 100% → 20%
- Renewals 45% → 82%
- PowerHouse
Priya · Pune
PROFIT UP
180 daysProfit ₹15K → ₹95K
- Members 180 → 240
- Marketing ROI 0.8x → 3.2x
- F19
Laxman · Hyderabad
GAP CLOSED
90 days−₹1.05L/month gap closed
- 10 annual moves = +₹1,55,520
- 20 quarterly adds = +₹87,480
30%The 90-day target
90 days. At least 30% more collection — together.
We help you reach at least 30% above your average monthly collection over the 3 months before your audit within 90 days — when our SOPs are fully in place in your gym and your team follows them.
Conditions apply*
- Every WTF SOP fully in place in your gym
- Staff training and the daily SOP checklist followed
- WTF Go CRM used every day — every lead, every renewal
- Pricing and offers agreed with WTF
*This is a target we run the whole system for — not a promise. The conditions are written into the agreement after the audit.
What stays yours. What we run.
- The gym's ownership stays entirely yours
- Your name on the board — with "WTF Powered" beside it
- Licence, lease and registration in your name
- The final decision is always yours
- Staff — training, roster and day-to-day management.
- Sales — scripts, conversion and renewals.
- Marketing and the whole lead pipeline.
- A P&L review with you every month.
260+ gyms. One job: running the experience.
60+ gyms of our own, 200+ WTF-powered, 30,000 members every day. We do this daily — in your gym too.
- 260+
gyms, on one system
- 800
trainers on the WTF payroll
- 30,000
members every day
- 0%
closures since 2022
- 90
day breakeven model
New Ashok Nagar 
Anand Vihar 
Shakti Khand 
Nehru Nagar 
Punjabi Bagh 
Rohini Sector 23
Owners say it themselves.
One flat fee. No revenue share.
₹35,000 + GST per month
- one-time onboarding ₹10,000 + GST
Most owners choose this
₹1,00,000 for 3 months
- onboarding waived
- ≈₹33,000/month
~₹4L a year in. ₹12.6L of loss eliminated plus ₹6L+ of new revenue out. 4.5× in year one.
Wait
₹37L+ over 36 months
The same leak, every month, getting bigger. The crisis comes in the second year — and by then there are fewer options.
Even thinking costs money — ≈₹3,500/day on the average of 200+ powered gyms.
Hire a manager
₹40–60K/month + hidden costs
One person, one system — and that system lives in his head. When he goes, it all goes.
A single point of failure, on a full-time salary.
WTF Powered
≈₹33,000/month — flat
A documented system, a whole team, and a 90-day breakeven track record.
Be the owner, not the firefighter.
New revenue doors.
Membership alone doesn't run a gym. In our own gyms these five doors are open — they open in your gym too.
- new revenue, year one
- ₹6L+
- revenue of a mature WTF gym
- ₹8–9L/month
- Annual plans, as the heroA plan ladder with annual at the top.
- PT, as a productStructured packages, short trials, trainer leaderboard.
- WTF EvrydayA supplements retail counter in your gym.
- WTF AmplifyBrand campaigns on your floor, income from every campaign.
- Refer & EarnMembers bringing members — referrals, listings and reviews.
The operator who runs 260+ gyms.
60+ gyms are WTF's own, and WTF runs them every day. The same people and the same system come to your gym.
Engineer-founder. Ex-Google, ex-Microsoft, IIM Kashipur.
Vishal Nigam
Co-Founder & CEO
Now the same system, in your gym.
A WTF key manager at your gym — and behind him the whole WTF team, the same SOPs, the same software, the same marketing engine. You stay the owner.
Eight things we run. Zero extra charge.
- Complete gym operations managementOpening, shift and closing SOPs, daily quality checklists.
- CRM — from lead to membershipEvery enquiry captured, trial follow-up and renewal tracking.
- Member appCheck-in, renewal alerts and progress — on the member's phone.
- Business strategy & commercial consultingPricing, packages and offers — without hurting your margins.
- Staff onboarding & continuous trainingWTF induction for front desk and trainers, then training every day.
- CCTV monitoring & quality controlShifts, service and hygiene — audited remotely, every day.
- Brand, listing & member reach"WTF Powered" co-branding, listings, reviews and refer & earn.
- WTF Evryday & WTF Amplify — extra incomeA retail counter, brand campaigns and PT packages on your floor.
Before the audit, read these.
Four guides, in the order a gym's problems arrive.
What every owner asks.
Do I have to hand my gym over to WTF?
No. The gym's ownership stays entirely yours — brand, pricing and P&L all in your control. Your name on the board, "WTF Powered" beside it. We run the growth; the business stays yours.
What exactly is WTF Powered?
A complete gym-management system for owners who already run a gym. CRM and member app, a dedicated manager, staff training, sales process, retention and ongoing growth consulting — one partner, not a set of separate vendors.
Is it only software, or do people help too?
Both. Technology is one part. With it comes a WTF manager who runs the gym every day, trains the team and works to your targets. That human layer is the difference between software and a growth partner.
Is GST included?
No. The monthly fee is ₹35,000 and GST is charged on top. The quarterly plan is ₹1,00,000 for 3 months, with onboarding waived.
What do the add-ons cost?
Hiring support is ₹10,000 + GST per hiring cycle (Delhi NCR). The other add-ons — trainer certification, performance marketing, interior, equipment upgrade and WhatsApp automation — are quoted by scope, and start only after your written approval.
What if it doesn't work?
The final decision is always yours, and so is the right to exit. That is why the free audit comes first — you decide by looking at your own numbers, not by hearing a promise.
Free 30-minute gym audit. Completely free, no obligation.
Our team will give you an exact plan for your gym's capacity, operations and growth potential. Onboarding slots are limited every month.
For gym owners, running or opening soon
Book your free gym audit
A genuinely free gym audit for gym owners and co-owners: running gyms of 2,500+ sq ft, or any gym opening soon. We will assess your needs and discuss a suitable plan after the audit. Ownership requires verification.
No payment or paid-plan selection is required to request the audit.